mindset is everything

For this project, I created a large-scale artwork centered around the message "Mindset is Everything." The piece embodies the power of a positive and resilient mindset in achieving goals and overcoming challenges. As part of a campaign in collaboration with Adidas and the Munich-based shop Tint, the artwork aims to inspire and empower individuals through its bold and impactful visual presence.

Directed by Luisa Kor, this project blends art and storytelling to highlight the significance of mindset in sports, creativity, and everyday life.

2023