UPCYCLING PROJECT

• CUSTOMIZING

• UPCYCLING

• CAMPAIGN

Enthusiasm - Purchase - Short Use - Dump. Unfortunately, this is often the typical course of things. Especially in the gastronomy industry, many products have an extremely short lifespan and are thrown away faster than you can say "sustainable".

With this campaign we want to set an example against the throwaway culture.

We were asked to upcycle 1400 @fritzkola advertising Materials for reuse in 48 hours and here are the results and the great video that came out.

Together with the Artist All Stars 💫

@dave.davina @bobbie.serrano @russlan_visual and @m.i.r.u.e.l

2019

CUSTOMER: FRITZ KOLA